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Terms of Service

The terms governing the use of MagnifAI's AI automation platform and services.

Last updated: 9 March 2026

1. Introduction

These Terms of Service ("Terms") govern your use of the MagnifAI platform, AI assistant services, and website (collectively, the "Service"). By using the Service, you agree to be bound by these Terms. If you do not agree, please do not use the Service.

MagnifAI ("we", "us", "our") is an AI automation consultancy based in Leicester, UK.

2. Definitions

  • "Client" refers to a business that has engaged MagnifAI to provide AI assistant services.
  • "End User" refers to any individual who interacts with an AI assistant deployed by a Client via any supported channel.
  • "Platform" refers to the MagnifAI AI automation platform, including tools, integrations, dashboards, workflows, and related infrastructure.
  • "Conversation Data" refers to all messages exchanged between End Users and AI systems, including any personal information voluntarily shared.

3. Service Description

MagnifAI provides AI automation services to business clients. The Service includes, but is not limited to:

  • AI assistants: embeddable chat tools, multi-channel message handling, and automated lead capture, powered by Anthropic's Claude via the Anthropic API. Under Anthropic's commercial API terms, data may be processed across multiple regions and stored in the United States.
  • AI agents: autonomous systems that execute multi-step tasks, monitor data sources, and take actions on the Client's behalf using connected tools and APIs.
  • Workflow automation: integrations between the Client's existing software tools to automate repetitive processes and reduce manual effort.
  • Website building: design and development of marketing websites and landing pages.
  • A centralised dashboard for managing automation outputs, conversations, and captured leads where applicable.

4. Data Access & Service Monitoring

By using MagnifAI's services, Clients acknowledge that MagnifAI has access to data processed through the Platform — including Conversation Data where applicable — for the following purposes: service delivery, performance monitoring, quality assurance and improvement, and technical support. This access is a core component of the Service. MagnifAI will not sell, rent, or share Client or End User data with unrelated third parties.

5. Data Protection & GDPR

Roles under UK GDPR

The Client is the data controller and MagnifAI is the data processor. We process End User data on behalf of the Client, in accordance with these Terms and any applicable Data Processing Agreement (DPA).

Our commitments as data processor

  • We process Conversation Data only for the purposes described in these Terms.
  • We store data securely with encryption at rest and in transit.
  • We maintain appropriate technical and organisational security measures.
  • We will assist the Client in responding to data subject access requests and other GDPR obligations.
  • Upon termination, we will delete or return Conversation Data within a reasonable period (up to 12 months), unless retention is required by law.

Data Processing Agreement

A formal Data Processing Agreement (DPA) is available to clients on request at any time.

6. Client Obligations

  • Inform their End Users that conversations are processed by an AI system and that data is accessible by MagnifAI for service delivery and improvement purposes.
  • Ensure lawful basis for collecting and processing End User data, in accordance with UK GDPR.
  • Provide accurate business information for their AI assistant's configuration.
  • Not use the Service for any unlawful purpose or in any way that violates applicable data protection legislation.

7. End User Terms

If you are an End User interacting with a MagnifAI-powered AI assistant, please be aware that:

  • You are communicating with an automated AI system, not a human. See our AI Disclaimer for more information.
  • Your conversation is stored and processed by MagnifAI on behalf of the business you are contacting.
  • You can request deletion of your conversation data by contacting the business or emailing hello@magnifai.co.uk.
  • The AI assistant provides general information only and does not constitute professional, medical, legal, or financial advice.
  • You have the right to request to speak to a human at any time.

8. Intellectual Property

The MagnifAI platform is the intellectual property of MagnifAI. Clients are granted a non-exclusive, non-transferable licence to use the Platform for the duration of their service agreement. Client-specific content remains the property of the Client.

9. Service Availability & Liability

  • MagnifAI will use reasonable efforts to maintain platform availability but does not guarantee uninterrupted service.
  • AI-generated responses may occasionally be inaccurate. MagnifAI is not liable for decisions made based on AI-generated content.
  • MagnifAI's total liability shall not exceed the fees paid by the Client in the 12 months preceding the claim.
  • MagnifAI shall not be liable for any indirect, incidental, or consequential damages.

10. Termination

Either party may terminate by providing 30 days' written notice. Upon termination, the Client's AI assistant will be deactivated and data export requested within 30 days. MagnifAI will delete Client data within 12 months unless retention is required by law.

11. Changes to These Terms

We may update these Terms from time to time. Continued use of the Service after changes constitutes acceptance. We will notify active Clients of material changes via email.

12. Governing Law

These Terms are governed by the laws of England and Wales. Disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.

13. Contact

Questions? Email hello@magnifai.co.uk.