1. Introduction
These Terms of Service ("Terms") govern your use of the MagnifAI platform, AI assistant services, and website (collectively, the "Service"). By using the Service, you agree to be bound by these Terms. If you do not agree, please do not use the Service.
MagnifAI ("we", "us", "our") is an AI automation consultancy based in Leicester, UK, providing custom AI assistant and workflow automation services to businesses.
2. Definitions
- "Client" refers to a business that has engaged MagnifAI to provide AI assistant services.
- "End User" refers to any individual who interacts with an AI assistant deployed by a Client via any supported channel (website widget, Instagram, Facebook Messenger, WhatsApp, or email).
- "Platform" refers to the MagnifAI multi-tenant AI assistant platform, including the chat widget, dashboard, conversation engine, and related infrastructure.
- "Conversation Data" refers to all messages exchanged between End Users and AI assistants, including any personal information voluntarily shared during those conversations.
3. Service Description
MagnifAI provides AI-powered conversational assistants to business clients. The Service includes:
- An embeddable website chat widget customised to the Client's branding.
- AI-generated responses powered by Anthropic's Claude via the Anthropic API, configured with Client-specific knowledge (treatments, pricing, FAQs, business information). Under Anthropic's current commercial API terms, prompts and outputs may be processed across multiple regions and customer data may be stored in the United States, unless otherwise agreed with Anthropic. We apply appropriate contractual and organisational safeguards for UK GDPR compliance and do not claim UK-only data residency.
- Multi-channel message handling across website, Instagram DMs, Facebook Messenger, WhatsApp, and email.
- A centralised dashboard for viewing conversations and captured leads.
- Automated lead capture from conversations.
4. Data Access & Conversation Monitoring
By using MagnifAI's services, Clients acknowledge and agree that:
- MagnifAI has access to all Conversation Data processed through the Platform. This access is necessary for and limited to the following purposes:
- Service delivery: processing messages, generating AI responses, and maintaining conversation context across sessions and channels.
- Performance monitoring: reviewing conversations to ensure the AI assistant is responding accurately, appropriately, and in line with the Client's business context and instructions.
- Quality assurance & improvement: analysing conversation patterns to refine AI system prompts, improve response quality, and enhance the overall platform performance.
- Lead management: extracting and storing contact information voluntarily provided by End Users for the Client to follow up.
- Technical support & troubleshooting: investigating issues reported by Clients or End Users and resolving technical problems.
This ongoing access to Conversation Data is a core component of the Service and is essential to delivering a high-quality, continuously improving AI assistant. MagnifAI will not sell, rent, or share Conversation Data with unrelated third parties.
5. Data Protection & GDPR
Roles under UK GDPR
Where MagnifAI provides AI assistant services to a Client:
- The Client is the data controller: the Client determines the purposes for which their customers' data is collected and processed through the AI assistant.
- MagnifAI is the data processor: we process End User data on behalf of the Client, in accordance with these Terms and any applicable Data Processing Agreement (DPA).
Our commitments as data processor
- We process Conversation Data only for the purposes described in these Terms and as instructed by the Client.
- We use Anthropic's Claude language model via the Anthropic API. Under Anthropic's current commercial API terms, prompts and outputs may be processed across multiple regions and customer data may be stored in the United States, unless otherwise agreed with Anthropic. Anthropic states that commercial API data is not used to train models by default. We apply appropriate contractual and organisational safeguards for UK GDPR compliance and do not claim UK-only data residency.
- We store data securely with encryption at rest and in transit.
- We maintain appropriate technical and organisational security measures.
- We will assist the Client in responding to data subject access requests (DSARs) and other GDPR obligations.
- Upon termination of the service, we will delete or return Conversation Data within a reasonable period (up to 12 months), unless retention is required by law.
Data Processing Agreement
A formal Data Processing Agreement (DPA) forms part of MagnifAI's client onboarding and is available to clients on request at any time. The DPA sets out the specific details of data processing, including the types of data processed, retention periods, sub-processors used, and security measures in place.
6. Client Obligations
Clients using the MagnifAI platform agree to:
- Inform their End Users that conversations are processed by an AI system and that data is stored and accessible by MagnifAI for service delivery and improvement purposes. This can be achieved through a privacy notice on the Client's website or within the chat widget.
- Ensure lawful basis for collecting and processing End User data through the AI assistant, in accordance with UK GDPR.
- Provide accurate business information for their AI assistant's system prompt, including correct pricing, treatment details, and contact information.
- Not use the Service for any unlawful purpose, to collect sensitive special category data (e.g. health data beyond general aesthetic enquiries), or in any way that violates applicable data protection legislation.
- Respond to leads and enquiries captured through the platform in a timely and professional manner.
7. End User Terms
If you are an End User interacting with a MagnifAI-powered AI assistant, please be aware that:
- You are communicating with an automated AI system, not a human. See our AI Disclaimer for more information.
- Your conversation is stored and processed by MagnifAI on behalf of the business you are contacting. This includes any personal information you voluntarily share.
- Conversation data is accessible to both the business and MagnifAI for the purposes of service delivery, quality monitoring, and improvement.
- You can request deletion of your conversation data by contacting the business directly or by emailing hello@magnifai.co.uk.
- The AI assistant provides general information only and does not constitute professional, medical, legal, or financial advice.
- You have the right to request to speak to a human at any time. See our AI Disclaimer for details.
8. Intellectual Property
The MagnifAI platform, including its software, design, branding, and documentation, is the intellectual property of MagnifAI. Clients are granted a non-exclusive, non-transferable licence to use the Platform for the duration of their service agreement.
Client-specific content (system prompts, business information, branding assets) remains the property of the Client. Conversation Data is processed on behalf of the Client as data controller.
9. Service Availability & Liability
- MagnifAI will use reasonable efforts to maintain the availability and performance of the Platform, but does not guarantee uninterrupted service.
- AI-generated responses may occasionally be inaccurate, incomplete, or inappropriate. MagnifAI is not liable for decisions made based on AI-generated content.
- MagnifAI's total liability under these Terms shall not exceed the fees paid by the Client in the 12 months preceding the claim.
- MagnifAI shall not be liable for any indirect, incidental, or consequential damages arising from the use of the Service.
10. Termination
Either party may terminate the service agreement by providing 30 days' written notice. Upon termination:
- The Client's AI assistant will be deactivated.
- The Client may request an export of their Conversation Data and leads within 30 days of termination.
- MagnifAI will delete the Client's data within 12 months of termination, unless retention is required by law.
11. Changes to These Terms
We may update these Terms from time to time. The "Last updated" date at the top of this page reflects the most recent revision. Continued use of the Service after changes constitutes acceptance of the updated Terms. We will notify active Clients of material changes via email.
12. Governing Law
These Terms are governed by and construed in accordance with the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.
13. Contact
If you have any questions about these Terms, please contact us at hello@magnifai.co.uk.